Black mamas matter
Black mothers die in childbirth at a higher rate than their counterparts. Black Mamas Matter serves as the nonprofit dedicated to decreasing the mortality rate of black mothers. The following is a booklet that educates people about the history and effects of the growing mortality rate amongst black women.
This a serious topic, but the goal of the booklet is to humanize black women and their struggles. The Logo includes a silhouette of a pregnant woman to have women as the face of the brand. The color pallet reflects the vibrance of African American culture.
Art Direction
Mama
HEX: #ba1f5d
RBG: 186, 31, 93, 1
CMYK: 0, 83, 50, 27
Primary color palette
Queen
HEX: #83153a
RBG: 131, 21, 58, 1
CMYK: 0, 84, 56, 49
Plum
HEX: #2e0249
RBG: 46, 2, 73, 1
CMYK: 37, 97, 0, 71
Life
HEX: #c3a1cb
RBG: 195, 161, 203, 1
CMYK: 4, 21, 0, 20
Breath
HEX: #026a7a
RBG: 2, 106, 122, 1
CMYK: 98, 13, 0, 52
Birth
HEX: #ea1e73
RBG: 234, 30, 115, 1
CMYK: 0, 87, 51, 8
Secondary color palette
Evolve
HEX: #43121f
RBG: 67, 18, 31, 1
CMYK: 0, 73, 54, 74
Emergence
HEX: #f0b123
RBG: 240, 177, 35, 1
CMYK: 0, 26, 85, 6
Tranquility
HEX: #003c46
RBG: 0, 60, 70, 1
CMYK: 100, 14, 0, 73
Typography
The imagery was a significant piece to give an inside look at the history of medical negligence of black women. The of imagery fourth humanized black mothers and the children the sacrifice their lives to bring in the world.