Cassia Fistula hotel

The premise of this project was to pick a destination and create a logo that could be used in textiles as branding for the hotel. 

Art Direction

Thailand is an up-and-coming tourist destination. Cassia Fistula is the national flower and serves as the hotel's name. Thailand is a vibrant place filled with color, from the art to the plants of its tropical resorts. 

Thailand's tropical landscape is filled with vivid colors, and the Cassia Fistula flower follows suit with its rich yellow color, which serves as the main brand color. The san serif typography is both simple and unique, serving as the perfect type for the logo. It was essential to incorporate Thai writing so as not to lose the heritage and culture. The goal was also to create a secondary logo that could serve as branding and textiles design for the Hotel's suites and surrounding architecture. 

The color palette is influenced bu the hotel’s tropical location, drawing from the greenery and vivid color of the flowers that grow around the total grounds.

primary color palette

Cassia

HEX: #f2b200
RGB: 242, 178, 0, 1
CMYK: 0, 26, 100, 5

Orraya

HEX: #ffd761
RGB: 255, 215, 97, 1
CMYK: 0, 16, 62, 0

Dragon

HEX: #d80257
RGB: 216, 2, 87, 1
CMYK: 0, 99, 60, 15

Jitra

HEX: #ff8c93
RGB: 255, 140, 147, 1
CMYK: 0, 45, 42, 0

Lawan

HEX: #196307
RGB: 25, 99, 7, 1
CMYK: 75, 0, 93, 61

Guava

HEX: #54b502
RGB: 84, 181, 2, 1
CMYK: 54, 0, 99, 29

Secondary color palette

Mai

HEX: #0a454d
RGB: 10, 69, 77
CMYK: 87, 10, 0, 70

Ubon

HEX: #1fccc7
RGB: 31, 204, 199
CMYK: 85, 0, 2, 20

Noi

HEX: #008d99
RGB: 0, 141, 153
CMYK: 100, 8, 0, 40

Pensri

HEX: #87e8d8
RGB: 135, 232, 216
CMYK: 42, 0, 7, 9

Brand Patterns & elements

Using the logo, a pattern was created to be used as a textile across the hotel furniture and upholstery. The pattern could be used in various ways, accompanied by the brand colors palette.

Illustrations were created to further the organic nature of the brand while conveying the beauty of tropical wildlife.

cassia fistula hotel toiletries

Art Direction

To further the brand Cassia created its own line of toiletries that aligns with brand identity and upholds it luxurious standards.