Cassia Fistula hotel
The premise of this project was to pick a destination and create a logo that could be used in textiles as branding for the hotel.
Art Direction
Thailand is an up-and-coming tourist destination. Cassia Fistula is the national flower and serves as the hotel's name. Thailand is a vibrant place filled with color, from the art to the plants of its tropical resorts.
Thailand's tropical landscape is filled with vivid colors, and the Cassia Fistula flower follows suit with its rich yellow color, which serves as the main brand color. The san serif typography is both simple and unique, serving as the perfect type for the logo. It was essential to incorporate Thai writing so as not to lose the heritage and culture. The goal was also to create a secondary logo that could serve as branding and textiles design for the Hotel's suites and surrounding architecture.
The color palette is influenced bu the hotel’s tropical location, drawing from the greenery and vivid color of the flowers that grow around the total grounds.
primary color palette
Cassia
HEX: #f2b200
RGB: 242, 178, 0, 1
CMYK: 0, 26, 100, 5
Orraya
HEX: #ffd761
RGB: 255, 215, 97, 1
CMYK: 0, 16, 62, 0
Dragon
HEX: #d80257
RGB: 216, 2, 87, 1
CMYK: 0, 99, 60, 15
Jitra
HEX: #ff8c93
RGB: 255, 140, 147, 1
CMYK: 0, 45, 42, 0
Lawan
HEX: #196307
RGB: 25, 99, 7, 1
CMYK: 75, 0, 93, 61
Guava
HEX: #54b502
RGB: 84, 181, 2, 1
CMYK: 54, 0, 99, 29
Secondary color palette
Mai
HEX: #0a454d
RGB: 10, 69, 77
CMYK: 87, 10, 0, 70
Ubon
HEX: #1fccc7
RGB: 31, 204, 199
CMYK: 85, 0, 2, 20
Noi
HEX: #008d99
RGB: 0, 141, 153
CMYK: 100, 8, 0, 40
Pensri
HEX: #87e8d8
RGB: 135, 232, 216
CMYK: 42, 0, 7, 9
Brand Patterns & elements
Using the logo, a pattern was created to be used as a textile across the hotel furniture and upholstery. The pattern could be used in various ways, accompanied by the brand colors palette.
Illustrations were created to further the organic nature of the brand while conveying the beauty of tropical wildlife.
cassia fistula hotel toiletries
Art Direction
To further the brand Cassia created its own line of toiletries that aligns with brand identity and upholds it luxurious standards.