Girl clique
Girl Clique is a social media platform created by women for women. The platform is meant to be a networking and social app for career women. Users are able to share their resumes and work experience on their profiles. Companies can post jobs and articles. users are able to chat and schedule video meetings within the app. There is an explore page that offers video training, podcasts, and learning courses.
Girl Clique is meant to be a safe space for women looking for career advice and networking. It was important for the brand identity to be inviting and playful so that users feel welcome on the site. The logo is meant to have an organic feel with the addition of handwriting like typography.
Art Direction
Primary color palette
Clique
HEX: #62002E
RBG: 98, 0, 46, 1
CMYK: 0, 100, 53, 62
Lip Stick
HEX: #1fccc7
RBG: 190, 2, 92, 1
CMYK: 0, 99, 52, 25
Secondary logo
Typography
Blush
HEX: #FFDBF1
RBG: 255, 219, 241, 1
CMYK: 0, 14, 5, 0
Siren
HEX: #1fccc7
RBG: 136, 2, 66, 1
CMYK: 0, 99, 51, 47
user personas
Primary Logo
HER
HEX: #1fccc7
RBG: 66, 0, 33, 1
CMYK: 0, 100, 50, 74
Product
Navigation was a vital component of this website, as users have an array of resources that can be used and should be easy to access.
Sis
HEX: #D0015B
RBG: 208, 1, 91, 1
CMYK: 0, 100, 56, 18
HEX: #ffffff
RGB: 255, 255, 255, 1
CMYK: 0, 0, 0, 0
HEX: #000000
RGB: 0, 0, 0
CMYK: 0, 0, 0, 100