This project's goal was to create a brand, define its identity, and create a lookbook that uses photography styled and shot by the student. The brand typography, color pallets, and logo were formulated as the first step. I created the various iterations of the logo, keeping it very simple and clean as the plan was to draw the eye through photography.
Dandelion.co Lookbook
Logos
Typography
Primary Color palette
Trip
HEX: #efabe8
RGB: 239, 171, 232, 1
CMYK: 0, 28, 3, 6
Willow
HEX: #7487d9
RGB: 116, 135, 217, 1
CMYK: 47, 38, 0, 15
Secondary Color palette
Lexi Sunshine
HEX: #fe8f55
RGB: 254, 143, 85, 1
CMYK: 0, 44, 67, 0
Art Direction
DANDELION.CO is a brand that my partner and I created for the project. The inspiration behind the creative direction was the television show Euphoria. We wanted to draw from the unique styling that pays close attention to detail. Styling and photography was shot be me using a Canon
80D DSLR.
Product
The final stage was to put together a look book that effectively display the visual brand identity.
Lucid Dream
HEX: #240335
RGB: 36, 3, 53, 1
CMYK: 32, 94, 0, 79
Lily Plum
HEX: #c19ee3
RGB: 193, 158, 227, 1
CMYK: 15, 30, 0, 11
Sweet Pea
HEX:#4c0727
RGB: 76, 7, 39, 1
CMYK: 0, 91, 49, 70
Sky Walker
HEX: #0f154c
RGB: 15, 21, 76, 1
CMYK: 80, 72, 0, 70
Euphoria
HEX: #fc4c5d
RGB: 252, 76, 93, 1
CMYK: 0, 70, 63, 1
Ecommerce ios app
Background
Using the existing brand and identity an iOS app was created for eCommerce.
