South orange website redesign
South Orange Township is located in Northern New Jersey and has historical sights and artistry. The current website is dated and does not display all that South Orange offers. This is a modern redesign of the current website.
South Orange has beautiful scenery and an array of activities that are offered. Its current website is hard to navigate and lacks readily available information. In this redesign, the main goal was to improve user interface and navigation while modernizing the city’s branding.
Art Direction
Primary color palette
Fairview Ave.
HEX: #a05a0e
RBG: 160, 90, 14
CMYK: 0, 44, 91, 37
Scotland Rd
HEX: #104B0C
RBG: 16, 75, 12
CMYK: 79, 0, 84, 71
Vose Ave
HEX: #598d25
RBG: 89, 141, 37
CMYK: 37, 0, 74, 45
Typography
South Orange Ave
HEX: #d57f02
RBG: 213, 127, 2, 1
CMYK: 0, 40, 99, 16
Primary Logo
Product
The final redesign ensures that the user on the homepage sees essential information and makes navigation easier.
