Through Their Eyes
Children of color are disproportionately expelled and suspended from school more than their white counterparts. Through Their Eyes is an advocacy kit promoting trauma-informed care in schools and designed for faculty and staff of inner-city schools. The kit includes a booklet with historical context, scientific research, and resources on trauma-informed care. The tool kit also includes a card game, where teachers review the everyday experiences of their students and learn to sympathize with them.
This is a highly debated topic, but the tool kit aims to help teachers and staff empathize with their students and “see through their eyes.” With heavy typography, it was important to keep the color palette minimal.
Art Direction
Sympathy
HEX: #1fccc7
RBG: 0, 103, 102, 1
CMYK: 100, 0, 1, 60
Primary color palette
Love
HEX: #361c44
RBG: 54, 28, 68, 1
CMYK: 21, 59, 0, 73
Innocence
HEX: #009a8e
RBG: 0, 154, 142, 1
CMYK: 100, 0, 8, 40
Life
HEX: #cdb3d2
RBG: 205, 179, 210, 1
CMYK: 2, 15, 0, 18
Secondary color palette
Evolve
HEX: #694783
RBG: 105, 71, 131, 1
CMYK: 20, 46, 0, 49
Care
HEX: FFFFFF
RGB: 255, 255, 255, 1
CMYK: 0, 0, 0, 0
Typography
Packaging was created for shipping purposed and branding. Toolkits would be shipped in branded boxes that would include the card game in its own packaging.