Through Their Eyes

Children of color are disproportionately expelled and suspended from school more than their white counterparts. Through Their Eyes is an advocacy kit promoting trauma-informed care in schools and designed for faculty and staff of inner-city schools. The kit includes a booklet with historical context, scientific research, and resources on trauma-informed care. The tool kit also includes a card game, where teachers review the everyday experiences of their students and learn to sympathize with them.

This is a highly debated topic, but the tool kit aims to help teachers and staff empathize with their students and “see through their eyes.” With heavy typography, it was important to keep the color palette minimal.

Art Direction

Sympathy

HEX: #1fccc7
RBG: 0, 103, 102, 1
CMYK: 100, 0, 1, 60

Primary color palette

Love

HEX: #361c44
RBG: 54, 28, 68, 1
CMYK: 21, 59, 0, 73

Innocence

HEX: #009a8e
RBG: 0, 154, 142, 1
CMYK: 100, 0, 8, 40

Life

HEX: #cdb3d2
RBG: 205, 179, 210, 1
CMYK: 2, 15, 0, 18

Secondary color palette

Evolve

HEX: #694783
RBG: 105, 71, 131, 1
CMYK: 20, 46, 0, 49

Care

HEX: FFFFFF
RGB: 255, 255, 255, 1
CMYK: 0, 0, 0, 0

Typography

Packaging was created for shipping purposed and branding. Toolkits would be shipped in branded boxes that would include the card game in its own packaging.

Product